This April, Bizum, the application that facilitates the sending of small amounts of money between individuals through cell phones, has launched its Numbers that Matter campaign.
This campaign through a five-digit code allows you to make a donation to different social and humanitarian aid organizations.
For the marketing campaign to be effective, its creators have decided to turn the NGO numbers into authentic works of art by working with seven creative designers from the national territory.
The result is a total of eight works of art representing the different numbers of NGOs where to send money.
These creations have been printed in poster format and will be distributed in major Spanish cities such as Madrid, Barcelona, Valencia and Bilbao.
The importance of responsible brands
It is becoming increasingly common for companies to contribute something to society, which in marketing is known as social responsibility.
And what is it exactly? Social responsibility is a term that refers to the commitment of individuals or corporations to take actions that benefit society as a whole.
And that brings different benefits:
- Society benefits from the contributions and this improves the image and reputation of individuals and companies.
- The State, thanks to the commitment of individuals and companies, allows them to obtain tax discounts depending on the amounts contributed.
The importance of partnerships
In this article we have also seen that Bizum collaborates with various artists for the development of its advertising campaign. In the previous article we already saw the importance of collaboration between two brands, in order to create a win-win situation, since both protagonists gain visibility and therefore, more customers. Do not miss the news in this link.
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