News
Discover the latest news, in terms of branding, communication and digital marketing.

Instagram updates: Now you can add up to 5 links on your profile
Good news! Starting today, Mark Zuckerberg’s app, Instagram, allows you to add up to 5 links on your Instagram profile . Instagram’s status so far

Bizum launches “numbers that matter” campaign
This April, Bizum, the application that facilitates the sending of small amounts of money between individuals through cell phones, has launched its Numbers that Matter

Coca-Cola and cobranding:Alliance with Jack Daniel’s
The new drink features a design that combines iconic elements of both brands. Brand collaborations are quite common in the marketing world. The goal of

Experts call for pause on artificial intelligence
More than 1000 experts, including Elon Musk and Steve Wozniak (co-founder of Apple) have called in a letter for an immediate halt to the development

Disney, Dreamworks and marketing strategies
On 24 May, the new live-action film of The Little Mermaid will be released in France, a film that has been controversial from the start,

Toblerone, the Matterhorn and brand identity
Toblerone, the historic Swiss chocolate brand, is forced to remove Switzerland’s most famous mountain, the Matterhorn, from its logo. Do you want to know why?