Toblerone, the Matterhorn and brand identity
Toblerone, the historic Swiss chocolate brand, is forced to remove Switzerland’s most famous mountain, the Matterhorn, from its logo. Do you want to know why? The Toblerone story To understand the importance of this event, you need to know a little about the history of Toblerone. Jean Tobler, a Swiss chocolatier who had already been […]
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