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Redes sociales

Social Media Functionalities and their Impact on Digital Marketing

In the fast-paced world of digital marketing, social media plays a key role in connecting brands with their audiences. Keeping up to date with the functionalities of platforms such as Instagram, Facebook, Twitter, LinkedIn or TikTok is essential to develop effective strategies. In this article, we will explore the most important features of social media […]

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Digital Marketing Strategies to Increase Traffic to your Website

In a world where most businesses make their living from the Internet, generating web traffic is vital to generate business opportunities. More visits to your website not only increase visibility, but can also translate into conversions, sales and business growth. However, it is not enough to have a beautiful website; you need to implement effective

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SEO local

Local SEO: How To Boost Your Business in Local Searches

In today’s digital age, it is essential for local businesses to have a strong and optimised online presence. And when it comes to attracting local customers, local SEO becomes a powerful tool. Local SEO refers to the strategy of optimising a website to appear in search results relevant to a specific geographic location. In this

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Redes sociales

How to create social media marketing campaigns

Discover how to reach your audience through social media and build your brand. In today’s digital age, social media has become a powerful tool for marketing and business promotion. With billions of active users on platforms such as Facebook, Instagram, Tiktok, Twitter and LinkedIn, running social media marketing campaigns is essential to reach your audience

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Diseño web

Website design: how to make your website look professional and clean

In the world of digital communication, a well-designed website is an essential tool to convey messages effectively and attract potential customers. Web design plays a crucial role in creating a visually stunning and functional experience that reflects the brand’s identity and facilitates interaction with users. In this article, we will explore the key elements of

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Linkedin

Linkedin celebrates 20 years with almost one billion users

The largest professional social network on the market has been evolving for two decades, adapting to the labour market and the needs of professionals and employers. Linkedin was founded on 5 May 2003 by Californian Reid Hoffman. Since then, the global community has grown to more than 930 million members worldwide. Of all these users,

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