In the wake of the pandemic, more and more businesses are going digital to gain greater visibility.
We can continually read news about the large volume of companies that use the Internet as a basis for their business, especially small and medium enterprises, who get good volumes of turnover through digital purchases.
With the increasing competition in the digital market, it is necessary to apply not only a good digital advertising strategy, but also a good SEO strategy so that our page is always visible and we can reach our customers.
How does it work?
Search Engine Optimization, SEO, commonly known by its acronym in English(Search Engine Optimization), consists of a series of planned steps to improve the visibility of a web page in the organic searches of the major search engines, such as Google.
What are search engines and how do they work?
Search engines are computer systems that compile the information we type and return as a result a list of web addresses that may seem interesting to the user because they deal with topics related to the words the user has used in his query.
These search engines collect information from the web pages they find, store it and categorize it in their indexes.
To sort these results and return the most appropriate ones in the top positions, search engines use algorithms that attempt to emulate the human mind.
This process of searching and categorizing pages is known as indexing, while the robot in charge of performing this indexing is known as a spider.
Therefore, when in digital marketing we say that a page has been indexed by Google, we mean that the robot or spider has already read our web page, analyzed our information and categorized it while waiting for users to make similar queries to our content.
The main search engines today are:
- Google: It is the most used search engine by users, used daily by 92% of users.
- Bing: The default Windows search engine.
- Yahoo: The third most used search engine.
- Baidu: The most used search engine in China
- Yandex: It is the most used search engine in Russia.
What are the main SEO factors to take into account?
There are five key factors to be able to position a web page organically in search engines:
Original web content: When the time comes to plan and write the content, we will have to respond to the concerns and questions of our potential customers and also offer them a value proposition. Remember that it is very important that your content is:
- New
- Attractive
- Of interest
- Original
- Updated
Web structure: It is important that the web structure of the site is organized so that Google can crawl and index it more easily. What should this web structure look like?
- Load time: Try to make your website load fast, in less than 3 seconds.
- Structure: They must include the keywords that describe the content of the page.
- Good internal links: Check for broken links or pages without links.
- Categorize the titles: It is very important that you define on each page which is the main title (H1) and which are the secondary titles (H2-H6). This way Google will be able to crawl and categorize your content faster.
Use of keywords: Keywords are the words or phrases that users use to search on the Internet. In order for users to find your site, it is very important that you include these keywords throughout the website, such as:
- URL
- Title label
- Description label
- In the titles
- In the page texts
Getting links: The links or linkbuilding is the strategy that consists of different web pages pointing to ours in order to gain popularity and traffic. There are different ways to get links:
- From creating quality content on our web site
- Blog articles
- Comments in forums
- Directories
- Public relations.
Social networks: Getting traffic through social networks will improve the positioning of your website. In this case, it is very important that you analyze which networks are the most used by your target audience in order to generate traffic.
Want to learn more about SEO?
The world of SEO is wide, so we will be expanding in detail the concepts that we have briefly explained in this article. If you want to know more and how to correctly position your web page, do not hesitate to contact us so we can offer you personalized attention.
We look forward to seeing you at Trucker360!
